Viv and Clair

We are a family business made up of Viv – the Aunt, Clair – the Niece and supported by Elaine – the Sister/Mum! We had a dream 4 years ago to set up a shop and sell exclusive but affordable cards and gifts in our local village of Cuffley. Since then, we have enjoyed every minute of our gifting adventure and our loyal clients seem to do so too.

We aspire to provide more than just a simple card and gift shop experience. We have carefully selected cards and gifts which are just that bit different. Nothing is more pleasing when delighted customers walk out with their gift wrapped something special for that certain someone special.

The White Ribbon has a unique collection of thoughtful gifts for everyone you hold dear in your life. Beautiful jewellery, baby gifts, bags, scarves, clothing and homeware are all available in what has been described by one customer as a “treasure trove” of gifts for any and every occasion.

We pride ourselves in offering a welcoming and pleasant shopping environment plus a laugh and a chat along the way and now, we are delighted to launch our online collection to compliment the success of our walk in business.

Please have a browse and we hope you enjoy your White Ribbon experience as much as some of our clients……


“Love this shop. I can always find the perfect present or card here. A pleasure to browse and buy”


“Such a beautiful shop with wonderful gifts and fantastic service”


“Such a beautiful store. I can come in and stay for hours”

C Jones

“Can always find a really nice gift….and nearly always something extra for myself”


“A very DANGEROUS shop!! I love it!”


“Always find something different”